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Coinone Launches Real-Time Sharing Service for Key Industry Figures' Remarks... Accelerating Information-Centric Differentiation Strategy

Coinone has launched a service providing real-time remarks from global virtual asset industry leaders, aiming to strengthen its information competitiveness. This is interpreted as a strategy to provide a differentiated investment experience amidst Upbit's market dominance.

CreatorHeny
DateApr 27, 2026

On April 23, 2026, virtual asset exchange Coinone officially integrated a feed service into its trading screen, allowing users to check remarks from key global virtual asset industry figures in real-time. This is a strategic move by Coinone to leap beyond simple brokerage and become a hub for investment information, aimed at helping users make investment decisions by resolving information asymmetry.

We aim to establish an environment where users can check remarks from famous figures in real-time on the trading screen and respond immediately to market volatility.

This service was updated as part of the 'Investment Support' content that Coinone has been continuously strengthening. Users can now access the perspectives of global leaders in real-time within the trading window of the Coinone app without having to check separate external communities or social media.

Real-Time Connection of Global Insights: Key Features of the Service

Through this update, Coinone provides selected remarks from individuals who can directly influence virtual asset prices. By placing real-time price charts and information feeds on the same screen, the UI/UX was designed to minimize the gap between information acquisition and trade execution for users.

  • Real-time tracking of remarks from global virtual asset market influencers such as Vitalik Buterin and Elon Musk
  • Sharing technical views from CEOs and technical experts of major blockchain projects
  • Strengthening information accessibility by integrating real-time feeds within the trading screen
  • Immediate access to responses and analysis from key figures when market volatility increases

This attempt by Coinone is an extension of the 'Community' service launched in July 2024. At that time, Coinone began advancing its platform beyond simple exchange functions by providing a space where users could freely share opinions and investment insights.

Now, Coinone is increasing dwell time on the platform and strengthening ecosystem cohesion by directly supplying information from verified industry leaders, going beyond general user participation. This is analyzed as an intention to maximize the 'lock-in effect,' ensuring that users do not leave the platform to obtain information.

Upbit's Dominance and Coinone's Differentiation Strategy

Currently, the domestic virtual asset market is maintained under an overwhelming dominance by Upbit, which holds a market share of over 80%. In this entrenched market structure, latecomers like Coinone are targeting professional investors and highly engaged users through qualitative service differentiation rather than competing on trading volume.

Specialized services such as real-time influencer feeds serve as a strong incentive for information-sensitive retail investors. Coinone is essentially making a move based on the 'quality of information' against Upbit's economies of scale, emphasizing data integrity and speed.

Variables: FIU Sanctions and Operational Risks

Behind the aggressive service expansion lies the variable of regulatory risk. On April 13, 2026, the Korea Financial Intelligence Unit (FIU) decided on a three-month partial business suspension and a reprimand warning for the CEO of Coinone due to violations of anti-money laundering obligations under the Act on Reporting and Using Specified Financial Transaction Information.

These sanctions from regulatory authorities are expected to act as significant pressure on Coinone's new service operations and external credibility. Alongside the launch of innovative services, strengthening internal control systems and ensuring legal compliance have emerged as key tasks that will determine Coinone's sustainable growth.

Outlook for Information Competition in the 2026 Virtual Asset Market

2026 is also a time when the obligation for virtual asset exchanges to collect customer information and transmit it to tax authorities begins in earnest. Accordingly, information transparency and data management capabilities are becoming essential requirements for survival and legal obligations, beyond simple service differentiation.

In the future, the virtual asset market is expected to be reorganized around platforms equipped with advanced data analysis and real-time information provision capabilities, going beyond simple transaction brokerage. Attention is focused on whether Coinone's recent service launch can change the market paradigm despite regulatory pressure.

This content is for information and commentary only and is not investment advice.

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