The AI Spam Backlash: Crypto Becomes the Most Muted Keyword on X (formerly Twitter)

As of April 30, 2026, X (formerly Twitter), once the hub of blockchain discourse, has reached a significant turning point. Keywords related to cryptocurrency have been officially recorded as the most muted topics on the platform. This is the result of users actively utilizing mute features to protect their feeds amid a surge in 'AI Slop'—low-quality AI-generated content—and automated 'InfoFi' posts.

As users increasingly hide specific topics through the platform's 'Snooze' and mute features, the cryptocurrency vertical—which once boasted the highest engagement—has now become the most avoided sector on the site. This phenomenon is analyzed as an inevitable consequence of mechanical promotional materials filling the void left by the disappearance of organic communication.

Since X introduced the Snooze feature, cryptocurrency has risen to the top of the most muted topics list. This trend has accelerated in 2026, making it clear that average users no longer wish to see indiscriminate coin promotions or meaningless technical analysis on their timelines.

Cryptocurrency has become the most muted topic since X launched the Snooze feature, with AI spam and InfoFi posts identified as the primary culprits driving user rejection.

In the 2026 social media landscape, 'AI Slop' and 'InfoFi' have emerged as key factors disrupting organic communication. As automated posting strategies dominate the platform, users feel a lack of informational value and are reporting extreme fatigue. In particular, posts mass-produced using generative AI have led to a decline in the platform's overall quality.

Declining Engagement Rates and Waning Influence

While X's overall engagement rates are falling, the decline in cryptocurrency is even more pronounced. As of 2026, political commentary leads the platform with an engagement rate of 2.14%, whereas cryptocurrency stands at only 1.62%. This figure is even lower than the 1.74% engagement rate for the general technology sector, suggesting that cryptocurrency's influence has significantly shrunk compared to the past.

• Political Commentary Engagement Rate: 2.14%
• General Technology Engagement Rate: 1.74%
• Cryptocurrency Engagement Rate: 1.62%

The effectiveness of influencer campaigns, once the core of crypto marketing, has also plummeted. Users have become better at identifying patterns in paid promotional posts, and platform algorithms have become less inclined to surface such content. As influencer-generated content fails to capture public interest, the Return on Investment (ROI) for marketing has reached a point of collapse.

X is experiencing an overall slump, with total engagement rates dropping by 9% throughout 2026. According to a recently released transparency report, the platform continues its battle against not only spam but also hate speech and violent content, yet it faces criticism for failing to effectively block attacks from automated bot armies.

A Wave of Spam: A Breeding Ground for Crime and Scams

The surge in spam is leading beyond mere inconvenience to serious security threats. As of 2025, the amount of illicit cryptocurrency received reached $154 billion, a 162% increase from the revised 2024 figure of $57.2 billion. In particular, click spam accounts for approximately 60% of ad fraud, fundamentally eroding trust in the ecosystem.

In conclusion, the cryptocurrency community must pivot away from automated spam toward building organic communities. While X is attempting to improve filtering by open-sourcing its algorithm, marketers and project teams must focus on authentic communication rather than mere exposure to escape the stigma of being a 'muted topic.'